GM named for new Sledge Middle East office
UAE: Sledge has become the latest events agency to open a Dubai office, with Alexis Sworder named as the operation’s general manager. Ms Sworder will be focused on working with and developing the agency’s clients in the region.
Ms Sworder has more than 11 years of event marketing experience gained in the UK and the UAE and has what the company describes as ‘a proven ability to deliver successful campaigns for B2B and B2C events in both emerging and mature markets including the UAE, KSA, Egypt, Nigeria, South Africa and the UK’.
‘Alexis brings a wealth of experience and ability to Sledge in an area of great growth and emphasis for us,’ said Sledge CEO, Nic Cooper. ‘The Middle East is an exciting territory and has attracted some key future events such as the World Cup 2022 and the World Expo 2020. Our strength lies in delivering really large scale, complex events and this region offers exciting opportunities for us to grow the Sledge client base and deliver some truly world class events.’
The agency has been responsible for events such as Dubai Week in China – which it has recently been hired to work on again – as well as the opening and closing ceremonies surrounding the Dubai World Cup.