HK Audio announces the Soundmakers
WORLD: German loudspeaker manufacturer, HK Audio, has announced a ‘complete overhaul’ of its brand image at this year’s NAMM Show. Reportedly the result of two years work, the Soundmakers campaign aims to appeal to those who are ‘fascinated by the energy of sound from any perspective’.
The design campaign, which will bring a new visual identity to the company’s websites, social media channels, traditional print advertising and products, will reportedly be applied to HK Audio’s worldwide business partners immediately, with the results becoming apparent throughout the year.
‘We want to provide an emotional home and a stage for everyone who is as fascinated with sound as we are at HK Audio,’ explained HK Audio’s chief marketing officer, Nicolas Petit. ‘The Soundmakers message touches all bases and target groups – from musicians, bands and DJs, through to sound engineers, installers and even HK Audio employees themselves. We’re all Soundmakers, and we are going to share our passion for great sound together in a global community – this is just the beginning.’