ILEA and DED form MoU
UAE: The International Live Events Association (ILEA) and the Department of Economic Development in Dubai (DED) have formed a Memorandum of Understanding (MoU) in a joint effort to increase the event industry’s engagement and development in the region. While an MoU is not a legally binding document, organisations can use them to establish official partnerships to meet an agreed upon objective.
‘The DED will work with ILEA Middle East to launch initiatives that will enhance the growth of the industry. This includes organising round tables on improving the business regulatory environment for live events, launching studies to determine the state and size of the industry and its contributions to the Dubai economy and suggestions on how to improve the industry as a whole,’ explained Mohammed Shael Al Saadi, CEO of corporate strategy sector at DED. ‘The DED will also engage with ILEA to identify obstacles and challenges the industry faces and provide recommendations, which will be translated into productive initiatives by the authorities concerned.’
The agreement was fully consecrated at a formal MoU signing before ILEA’s first Chapter Meeting of the year. The partnership is designed to offer the region’s events sector with a means of open-ended communication with the DED. It also provides the Dubai municipality with support from the Department of Tourism and Commerce Marketing (DTCM) for greater efficiency with permissions and licences in regards to health and safety. The DED, as an honourary member of ILEA will also assist in delivering international industry standards to the region.
‘Myself and the entire ILEA Middle East Chapter are thrilled with this new agreement,’ stated ILEA Middle East Chapter president Lee Charteris. ‘This MoU serves as a catalyst to a better channel of communication to discuss industry challenges and aspirations between ILEA members and the DED. We are pleased with what we have achieved so far, and with continued collaboration, shared responsibility and commitment from the DED, we are hopeful that we will continue in the same progressive vein as we have this past year.’
‘The MoU will bring significant advantages to the live events industry that defines Dubai as the global capital for all types of events,’ concluded Mr Al Saadi. ‘This in turn brings significant value for the local economy.’