Inaugural IFTT Forum hailed a success
CHINA: Held jointly by The Audio Professional Committee of the China Society of Motion Picture and Television Engineers (CSMPTE) and Pro Light & Sound Shanghai, the inaugural International Film and Television Technology Forum (IFTT) was deemed a great success by organisers and attendees alike. The main theme of the forum was Cross Integration and Innovation, which addressed topics related to the latest concepts and developments in production, products and technologies for the film, television and recording sectors, in addition to media integration, 3D audio and IP application technology. Held in the large ballroom at the Holiday Inn in Pudong in tandem with the first three days of PL&S Shanghai, the forum saw a plethora of international experts delivering speeches on topics such as AoIP (presented by SSL’s Anthony Gofton), 3D and the genesis of immersive audio (presented by Andrew Levine) as well as talks from Adamson’s David Dohrmann and Sennheiser’s Kevin Jungk.
Jing Fu Li, director of the sound committee of CSMPTE explained the rationale behind staging the event. ‘The market is developing very fast with increasing demands; our forum provides a focus on cutting-edge technologies in the industry at this time. For example, we've got five different formats of surround sound technology here, including Dolby Atmos and the latest technology from Germany. Also, the 22.2 multichannel technology from Japan is here. We invited more than 10 specialists to speak at the forum talking about the most advanced technologies in their fields, giving a comprehensive technical overview to people who work in the film and television industry.’
Over the course of two days, the forum attracted more than 300 attendees, with representatives coming from different provinces, autonomous regions and municipalities. ‘Whilst we are a non profit organisation, all of the attendees are our members, and this ensures the quality,’ added Mr Jing. ‘They have come from a variety of organisations such as the Shanghai Film Studio, The State Production Base of China Film Group and CCTV, as well as from provincial-level TV stations and professional manufacturers. Because this is an academic exchange, they feel this is very valuable.’
Thoughts are already turning to the next IFTT, where organisers are keen to remain in Shanghai – due in part to the good cooperation it affords with PL&S Shanghai. ‘We’re all very pleased with how the first IFTT has gone,’ enthused Mr Chen, chief secretary of the CSMPTE audio committee at the end of the second day. ‘We’ve had over 300 people from Chinese film studios, TV stations and universities through the doors; a really nice broad section of attendees. The challenges that our industry faces with the introduction of new media means that we have a pivotal role to play as we inform our members about those new technologies and their benefits going forward. It’s been a real collaboration; we’ve had great support from the companies we’ve worked with and more companies want to join us next time.’