India and Norway collaborate on audio exchange programme
INDIA: The Media Tribe institute for audio engineering and music production is working closely with Rikskonsertene (Concerts Norway) as part of its international programme to raise the level of sound engineering skills and competency.
Concerts Norway is part of the cultural arm of the Norwegian government, and The Media Tribe is one of four Indian partners, the others being Society for the Promotion of Indian Classical Music And Culture Amongst Youth (Spic Macay), the Sapa School of Music and the Rock Street Journal.
The Media Tribe’s relationship with Concerts Norway started in 2011 and has developed quickly, with regular student and faculty exchanges taking place. Around three times per year, Concerts Norway sends faculty members to India to train the students in different aspects of sound engineering as well live gigs and equipment operation.
As part of the scheme, students of The Media Tribe also travel to international festivals to gain exposure on live shows. Furthermore, the two companies conduct sound engineering workshops in other SAARC countries including Sri Lanka and Bangladesh.
The Media Tribe was set up by husband-and-wife team, sound engineer and music producer Ashish Manchanda and chartered accountant Ujjla Manchanda. The duo entered into the strategic tie-up with Concerts Norway in an aim to raise the bar for Indian sound engineers. The latest project was a live workshop with two female sound engineers from MUO, a Norwegian organisation for gender equality in media and entertainment. ‘These engineers came not only to train students but also to engage in discussions on gender equality in sound engineering in India,’ explained Ms Manchanda.
‘We are proud and happy to work with The Media Tribe on this competence development project,’ added Monica Larsson, project manager of Concerts Norway. ‘The goal of the project is to strengthen the infrastructure of the music industry in India. Concerts Norway is looking forward to continuing its work with the excellent students from The Media Tribe and with Mr Manchanda. Our main goal is to make live music of a high artistic quality accessible to everyone. We provide 9,500 school concerts every year in Norway and we believe in the power of music, and to make music accessible for everyone.’
Mr Manchanda is also the founder of Flying Carpet Productions, which focuses on all aspects of entertainment, including studio work, video production and management. He has worked on a wide number of Bollywood and Hollywood films with a range of producers and artists, and has held the role of audio director for MTV Unplugged and MTV Coke Studio, India, as well as mixing the music for the opening and closing ceremonies of the 2010 Commonwealth Games in New Delhi.
The Media Tribe offers courses in audio engineering, music production, live concert production and sound design to new students and industry professionals looking to further their skills. Students are also given the opportunity for hands on training on films and concerts, working with Flying Carpet Productions in real life situations.