India gains Audiofocus
INDIA: In addition to promoting the FR-X, CM and MT loudspeaker series at this year’s Pro Light & Sound, Audiofocus also announced their ambitions for the Asia Pacific region. Based in Hong Kong, newly appointed Asian business director Nicolas Kirsch is in the process of creating a distributor network in the region. Having gained invaluable experience as Nexo’s Asian sales manager since 2005, Mr Kirsch wasted no time in delegating responsibility of the Belgian brand to a company he knows well - Sun Infonet in India.
‘I appointed Sun Infonet as Nexo’s distributor in 2009, so when I learned that Nexo was working directly with Yamaha I knew what I had to do,’ explained Mr Kirsch. ‘As the distributor for brands such as Allen & Heath, Camco, Quest and Shure they make an ideal partner for Audiofocus.’
Sun Infonet operations director Neeraj Chandra who travelled to the recent Pro Light & Sound in Frankfurt, finalised the deal with CEO Philippe Leroy and co-founder Xavier Marchal. ‘We were looking for an active speaker brand that would offer excellent price-performance features and easy set up for our customers,’ furthered Mr Chandra. ‘Series such as the FR-X, CM, MT and ARES will allow us to better penetrate the live sound and fixed installation markets in India from bars and retail outlets all the way to stadiums.’
As runner up in Allen & Heath’s 2016 global distributor of the year award, Sun Infonet is looking to gain rapid market penetration through its extensive dealer network. ‘Audiofocus’ loudspeakers represent a great return on investment with great versatility of use,’ added Mr Chandra. ‘Just as importantly, we will maintain high volumes of stocks and spares together with expert sales support for our customers.’
Audiofocus is currently represented in China with Hawks Pro, Philippines with Modular Display and South Korea with A-Works.