ISE 2016 prepares to open

ISE 2016 prepares to open

Published: WORLD

WORLD: The Amsterdam RAI opens its doors at 10am tomorrow morning to welcome Integrated Systems Europe 2016 attendees to the show’s biggest ever exhibition and the first ever four-day event. However, for many the action starts today, with the RAI hosting the Audio Forum and Smart Building Conference, as well as an ISE Tech Tour exploring the Planes@Plaza retail shop located within Schiphol airport. This evening, the build up to ISE 2016 will reach its climax with the Opening Panel Discussion, which takes place in the RAI’s Forum at 6pm.

It’s a fittingly busy start to what promises to be a successful week. Taking up the entirety of the RAI in Amsterdam, and with last year’s attendance figure of almost 60,000 likely to be exceeded, the 13th edition of ISE is poised to be the biggest to date. The exhibition has increased its opening hours from three to four days in response to the demand from exhibitors to be able to spend more time with attendees during the show. Nevertheless, with conferences and seminars aplenty taking place both before and throughout the event, time is a limited resource for attendees. As the show floor has expanded by 11 per cent in comparison to last year, the extra day aims to take the pressure off, allowing attendees time to see all the exhibits in the 12 halls of the RAI.

New developments include a closer examination of the increasing prominence of IT and how network-centric A/V technologies depend on them. In addition, the Drone Arena is new area served by drone manufacturers, depicting new opportunities for the A/V market. Extensive development sessions from Cedia and InfoComm International are scheduled, whilst exhibitors will also benefit from the addition of an audio themed show floor area.

Looking back to the show’s humble origins makes clear how far the show has come to reach this point. ISE started out in 2004 with just 120 exhibitors, but this year there will be more than 1,000. Between 2008 and 2014, net floor space grew from 18,600 sq-m to over 36,000 sq-m, and this year it has enlarged again to 44,000 sq-m.

‘ISE is unmissable,’ commented Harp Visual Communications sales director Eddie Bance. ‘It’s the premier A/V trade event in Europe and perfect for discovering the latest technology, as well as a great place to meet old colleagues and renew acquaintances.’

Unfortunately, ISE also clashes with the Year of the Monkey, and so yet again many potential Asian visitors will forego the event to celebrate Chinese New Year. However, a large assortment of Asian A/V manufacturers will be exhibiting their wares – some for the first time. Included are Taiwan’s Chiayo, Mipro, JTS, BXB, and Seikaku; China’s DSPPA and Taiden; and Korea’s Inter-M.

As the show increases its footprint in addition to the numbers of exhibitors and attendees, ISE has arguably drained other competing shows of their once mighty standings. It also continues to address the individual requirements of market verticals such as conferencing, retail spaces, educational facilities and houses of worship.

Sports stadia too have become increasingly researched and debated and this year is no different with the Sports Venue Technology Summit. Promoted by SVG Europe, a trade association for professionals working in TV sports production, the conference sets to examine the changing technical provision and expectations of the contemporary connected stadium. Audio consultant and project manager Roland Hemming has co-devised the programme with SVG Europe. The recurring theme examines the processes and possible challenges involved in making a stadium run smoothly on the day of a major sports event that is being broadcast to national and international audiences.

As an evolving space, the sports venue is increasingly seeking to heighten fan engagement through new technology to maintain the attention of a distracted populace. This can take place through greater interaction of social media and bespoke video into the content relayed on stadium displays in addition to the fans ability to access statistics, game highlights and more on smart devices.

Another session examines the practicalities of ‘temporary overlay’ – the elements that are added to permanent buildings to enable the staging of major sports fixtures. In this discussion, The PA People MD Chris Dodds will debate whether temporary overlay is essential and how the cost can be justified to venue operators. Other speakers will include the Auditoria consultant Scott Willsallen and SVG Europe GM Joe Hosken.

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