Just Pro Audio establishes online sales
UAE: Dubai-based audio dealer, Just Pro Audio, has recently launched a webstore. The move came about as a way to get further penetration into the Middle East for a number of brands with improved marketing efforts.
While the website provides a new platform for sales, Just Pro Audio’s Beata Mablad insists that this will not be the only way for customers to do business. ‘Clients can still come to our office where we have several products connected. I still find that customers are sceptical about buying online if they do not know you, so they usually call and want to come to the office.’
The website offers a variety of pro audio products drawn from the BM Audio Equipment portfolio, such as Avalon, Telefunken and Monkey Banana as well as those from other local distributors. ‘Just Pro Audio also sells brands that we do not distribute which we buy from local suppliers. We like to give clients many options, not only our brands,’ explained Ms Mablad. ‘There will be more products added, suppliers are welcome to get in touch if they want their products listed.’