Kenderdine Electrical takes on GLP
NEW ZEALAND: Kenderdine Electrical of Auckland, New Zealand will apply its 60 years of market knowledge to serving as the distribution partner for GLP (German Lighting Products) in the country. The distributor will be supported by its sister company Professional Lighting Services.
‘We had been aware of GLP for a long time but at the time it was being represented by an Australian company who also had distribution for New Zealand,’ explained Chris McKenzie, sales director, Professional Lighting Services, noting that Kenderdine put together a strong case for representing the German brand. ‘GLP fits into the top end of our product portfolio to provide our professional customers with a world-class brand.’
Kenderdine looks to educate potential new GLP customers, while keeping the manufacturer in the minds of existing users. ‘We have had very positive feedback from those who know the product but more especially from customers who are seeing GLP for the first time,’ Mr McKenzie remarked. ‘In particular we have received solid local interest in the X4 Atom, X4 Bar 10 and 20 and X4 L from second-tier hire and production companies. We will also be showing the units to TV companies and government-owned theatres who have the budget to run their own lighting stock.’
Søren Storm, GLP’s sales director for the APAC region commented: ‘Kenderdine has a long and strong history as a distributor who can represent a brand well, with a strong, dedicated team that knows the industry.’
With the distribution agreement signed and sealed, Kenderdine staged a launch event at The Aotea Centre in Auckland. ‘We had rental companies and production companies from Auckland, Hamilton, Wellington and Christchurch attend the presentation and they were pitched with a well choreographed show,’ recalled Mr McKenzie. ‘After the first show we had Søren Storm run through the attributes of all the fittings and then present the show again before customers were able to check out the kit close up.’