Koba 2016 opens its doors in Seoul
KOREA: Jointly opened by the Korea Broadcasting Engineers and Technicians Association (KOBETA) and Korea E&EX, Koba 2016 commenced on May 24 for the annual four-day trade show. Now in its 26th year, Koba takes place at Seoul’s COEX convention centre.
This year, a total of 1,017 companies from 28 countries are taking part in the exhibition, occupying three halls with the latest broadcast equipment. In addition, Koba is also running the World Media Forum 2016 with a programme of international speakers, together with the International Broadcast Technology Conference run by the KOBETA, plus the Koba Technical Seminar.
As in previous editions, camera and video equipment enticed the masses to the upper third level halls, whilst the ground floor was dedicated to the broadcast audio and lighting suppliers and manufacturers. The broadcast tag however is too defined as the ground floor Koba show has in reality become Korea’s pro audio exhibition.
Soundus reported a good steady flow of visitors coming to its booth over the first two days. ‘We’re exhibiting new German brands with beyerdynamic wireless and wired microphones together with Klotz ais cables,’ inferred CEO DJ Kwon. Klotz ais’ APAC sales manager, Norman Lim, flew to the show from Singapore to support his new distributor and was pleased with how Koba had progressed by the half-way mark. ‘I’ve had some very good discussions at the show, particularly with operators from performance arts centres in addition to broadcasters.’ Also catching the eye on a booth famed for its DiGiCo and Coda Audio products was the Italian brand K-Array making its debut with the KW8 (Owl), KX12 monitor, KA84 amplifier and KL802 speaker system.
Harman distributor Tech Data amassed a large stand space in order to showcase its technologies as solutions as opposed to individual brands. Executive VP Cheol Yoon explained why the latest JBL SRX815 and Eon One speakers together with the Soundcraft Vi2000 console and AKG C5 microphone were being promoted in coffee shop, theatre, house of worship and restaurant scenarios. ‘As a solutions provider, we have to enlighten our customers by depicting our solutions in real world applications. We’ve witnessed a good turn out of visitors and we have signed a large JBL VTX deal with a rental company, so we’re really happy with Koba. I see more and more visitors taking an interest in IT-based pro audio and as such we’ve been promoting the ViSi software in addition to decoding/coding techniques.’
Sovico is absent from this year’s showing, having opted to promote its brands, such as Meyer Sound, Neutrik, Lectrosonics and Barix, two metro stops away at the Amoris Hall. Sama Pro Sound has slightly decreased its booth space as well, but was attracting attention courtesy of hourly live performances and discussions with artist Yoon Sang. ‘We’re also debuting many new products such as HK Audio’s latest Linear 5 LTS and Lucas Nano 608i speakers, as well as Allen & Heath’s dLive console and Qu-SB stage box together with the latest Shure KSM8 microphone. In fact, our RF Coordination display with its setup of Shure wireless products and D1V Mediamatrix control has really gone down well.’
All the major brands seem to be represented on the show floor, making it a difficult task in which to see everything within the seven hours the COEX halls are open. Although some exhibitors highlighted the large proportion of students walking the show, many embraced tomorrow’s end users. ‘It’s a great place for students to come and understand how the technologies and products operate in the real world,’ explained Dasan SR managing director, Jeff Na.
A full Koba 2016 report will run in Pro Audio Asia July-August 2016 edition.