Laser Grafix becomes Laser FX in the Middle East
MEA: eclipse Staging Services has rebranded Laser Grafix in the Middle East, renaming its laser effects arm in the region as Laser FX. The rebranding brings the former Laser Grafix in line with its sister companies, such as Stage FX.
The company states that Laser FX will maintain its business focus with its new look and name, and that customers can expect the same level of service experienced over the 25 years that Laser Grafix has operated for. The rebranding to Laser FX is designed to give it a common brand identity within the eclipse family and to provide it with a fresh look. The brand will continue to serve in the United Kingdom under the Laser Grafix name, with a co-branded website facilitating customers in both the UK and the UAE.
‘After years of building and securing our place as an industry leader of laser displays, our new company brand represents our ongoing commitment to providing a fresh and up to date service to our customers,’ commented Laser FX general manager, Arran Hopkins. ‘We look forward to an exciting road ahead as we take our company to the next level.’