Lawo and Cisco collaborate
WORLD: Lawo has announced a partnership with Cisco to develop and market IP-based video and audio systems for broadcast television. The move is reportedly in response to the television industry’s migration to Broadcast 3.0, broadcast infrastructures built around COTS technology allowing for the production of content on format-agnostic IP platforms.
‘Our partnership unites Lawo’s expertise in video and audio systems, monitoring and control with Cisco’s innovations in network infrastructure for live broadcast,’ explained Felix Krückels, director of business development at Lawo. ‘Combining these strengths results in an incredibly fast, robust solution for TV production.’
The two companies have started the relationship by taking on a project with a large American broadcaster. This will see the deployment of an all-IP Lawo routing infrastructure based on a Cisco IP technology backbone. This will combine Cisco’s Nexus 9000 switches with Lawo’s V__matrix, Soul and VSM control and monitoring systems.
‘Integrating Cisco data center switching systems with Lawo IP-based hardware and software products opens up new opportunities for television broadcasters,’ said Bryan Bedford, global business development for sports, media and consumer at Cisco. ‘Working with Lawo brings Cisco an innovative partner that can immediately provide new and improved workflows to broadcasters.’