Levels puts Loca in the picture
UAE: Levels was responsible for the installation and integration of the audio, video and control systems at Loca’s latest venue in the Galleria Mall on Al Maryah Island, Abu Dhabi. The main challenge for the installation, as with the other Loca project the company has worked on, came from the complexity of the bar/restaurant’s video system.
‘Their requirement was to broadcast multiple sports events simultaneously in their venues,’ explained Hassan Alwan, managing partner at Levels. ‘However, the video system in place in their Dubai locations did not provide them with a simple and seamless method for doing so at the click of a button. We incorporated the use of Atlona’s AT-UHD-PRO3-88M video matrix switcher which allowed the client to route video from any video source to any video screen in less than a second. This was backed up by Marshall Electronics V-R35P monitors which eliminated the need for the client to cross-check every output screen to confirm that the correct video feed was being broadcast.’
Having proven that this video system could work at Loca’s Dubai location, Levels installed the same solution for the new build Abu Dhabi venue with the addition of an NEC M403H projector. In terms of the audio solution, 50 Turbosound TCI Series speakers and subwoofers have been installed around the venue. These are controlled by a BSS Soundweb London while a Pioneer DM900 mixer and CDJ2000 Nexus II players provide the DJ setup. The installation saw only minor deviations from Levels AV’s original design due to changes in ceiling layout.
According to Mr Alwan, it is the repeat business nature of this project that says the most about the work done by Levels. ‘We helped Loca manage the maintenance of their existing venue in Dubai, so when the time came to open up Loca in Abu Dhabi, they naturally came to us for assistance,’ he reasoned. ‘Based on the evidence of repeat business, which for us is more important than finding new business opportunities, we know that the client is happy with the end result.’