Matt Frazier joins Loud to direct APAC sales for Mackie and Ampeg
APAC: Loud Technologies has named Matt Frazier as the director of sales, APAC region for its Ampeg and Mackie brands. Joining Loud with over 20 years of experience in the pro audio industry, Mr Frazier will be working with distributors across the Asia Pacific to provide support and nurture growth.
Prior to accepting the position at Loud, Mr Frazier’s most recent post was senior sales manager of strategic accounts at Avid Technology, where he worked for more than 10 years in various sales and product management roles. He possesses a master’s degree in commercial music, which he still puts to use as a freelance musician and recording engineer, providing expertise and support to several not-for-profits.
‘Matt comes to us highly recommended for his account management skills, integrity, professionalism and knowledge of the industry, not to mention his technical chops,’ enthused VP of worldwide sales for Mackie and Ampeg, Henri Cohen. ‘We're proud to appoint someone of Matt's calibre to this position, to help our partners in the region achieve even greater success with the distribution of Mackie and Ampeg products.’
‘The Mackie and Ampeg brands in particular are legendary in so many ways. Every musician and recording engineer I know has spent countless hours making music with this gear, and it's fantastic working for a company at the forefront of pro audio technology,’ added Mr Frazier. ‘I'm looking forward to supporting the events and activities of Mackie's and Ampeg's great partners in the region.’