Middle East Event Show provides industry meeting point
UAE: The recent Middle East Event Show in Dubai filled a much needed gap as a meeting place for MICE industry suppliers and end users to get to know each other. Offering visitors a range of seminars and training sessions as well as an awards night, it attracted more than 70 exhibitors to take a stand at the JW Marriot Marquis hotel in Dubai.
While not specifically focused on the technology side of the industry, the Event Show saw participation from a number of local players such as Protec, IBS Group, eclipse, Creative Technologies, EFM, ShowTech and Delta Sound. There was also interest from the manufacturing side with the likes of J&C Joel, SES and Showtex Middle East all taking space.
‘It’s not a technical show, so we don’t have a stand full of bits and bobs,’ explained Delta Sound’s Andy Jackson. ‘It’s really just a chance for us to connect with our existing and perhaps lapsed clients and show them what services we are offering. A lot of people don’t fully understand what we do. They see us as just Delta Sound the rental company, they don’t realise that we do integration, distribution and sales. It’s just keeping people aware and informed.’
Now in its sixth year, the two-day show itself has gained more prominence amongst the technical side of the events industry. One way of gauging its success for this portion of the market is the number of exhibitors who come back year after year. ‘We’re here for the third time running,’ said Mark Cooper, MD of SES Global, on a stand which highlighted both its products and how it meets the power distribution needs of the local events industry through its Dubai warehouse.
One aspect where exhibitors found the show to be particularly useful came from the audience it attracted. ‘It’s been a nice range of people that we’ve seen, a lot of people that we know already from the industry, but a nice mix of people that aren’t aware of us and that we don’t know either so that’s really positive,’ reasoned eclipse’s Georgina Rawlings.
The lack of tyre-kickers and the timing of the event have made the Middle East Event Show a useful opportunity to see different players in the MICE market at the end of the season. With the cancellation of the Palme show, it could become an increasingly important event for the technical side of the events industry.