Mike Jordan joins Core Brands
WORLD: Mike Jordan has joined Core Brands as part of the manufacturer’s efforts to provide additional strength to its senior product development team. In his new role he will be responsible for all product development initiatives, reporting directly to Core Brands president Joe Roberts.
Previously, Mr Jordan served as vice president and general manager of Episode, Strong, Binary, Wirepath and Dragonfly at SnapAV, leading business and product initiatives during his tenure. Additionally, Mr Jordan served as the manager of global sourcing for Family Dollar Stores, as well as senior engineering manager at TaylorMade-Adidas Gold, where he undertook engineering programmes and directed all prototyping for commercialisation.
‘Mike brings an extensive product development and engineering background to the new position,’ explained Mr Roberts. ‘His experience, talent and creativity will add a new dimension to an already strong product management team.’
Mr Jordan expressed similar positivity with regards to the new role. ‘I am thrilled to join the Core Brands team. This company has a well-deserved reputation in creating innovative products that bring meaningful and measurable new value to custom installers and end-user customers. I am ready to dive in and help accelerate our development of industry-defining products for the residential and commercial custom install industry.’