NAMM reveals details of 2017 education line-up
WORLD: Over 120 free educational seminars are confirmed for The 2017 NAMM Show, comprising both the NAMM U and TEC Tracks sessions. The seminars will cover topics such as pro audio, live sound and lighting, and will be led by industry experts.
On Wednesday 18th January, the educational programme starts with an all-day workshop: Retail Boot Camp. This is geared towards the retail sector and offers two different tracks, Sales, Marketing and Websites and Financial Management. Speakers will include Alan Friedman and Daniel Jobe from Friedman, Kannenberg & Co, Reebok social media marketing leader Ben Blakesley and digital marketing expert Larry Bailin.
From Thursday 19th to Sunday 22nd January, each day will begin with NAMM U breakfast sessions in the Hilton’s Pacific ballroom. These will feature talks from keynote speakers, discussing a variety of topics ranging from best business practices to innovation and transformational business strategies. NAMM president and CEO Joe Lamond leads the charge on the Thursday during what has been named Breakfast of Champions. Mr Bailin returns on the Friday morning to host 2020: Future-Proof Your Business, while best-selling author and social media expert Guy Kawasaki hosts The Art of Innovation on Saturday. Sunday morning’s breakfast session, meanwhile, will be led by Frank Alkyer from Music Inc and UpBeat Daily magazines and will feature a panel of music retail experts.
After each breakfast session, The NAMM Idea Center opens with more than 45 presentations taking place during the course of the trade show in the Anaheim Convention Center. Elsewhere, inside the NAMM Member Center and new for this edition of the show, will be the Retail Tech stage, which will provide sessions on retail software, technology platforms and business strategies.
TEC Tracks begins on the Thursday with Entertainment Technology (Live Sound and Lighting), which will be opened by live sound engineer Mark Frink and a panel of prominent FOH mixing engineers. Audinate will also be hosting its Introduction to Dante on the same day, while its Dante training and certification programme runs over two days.
TEC Tracks explores Futurism on the Friday of the show, as A3E (Advanced Audio + Applications Exchange) starts its two-day future-focused programme under the banner: Creating Harmony Between Man and Machine.
Saturday is dedicated to recording as TEC Tracks presents a keynote from Peter Asher, as well as a seminar led by Aerosmith producer Jack Douglas as he discusses his work on the band’s Toy in the Attic album with journalist Mr Bonzai, who will be inducted into the TEC Hall of Fame that evening during The TEC Awards event. Sunday’s TEC Tracks diary focuses on emerging trends.
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