New China sales and development centre reinforces Fane’s commitment to Asia
CHINA: In collaboration with its Chinese regional distribution partner, Lion Audio, both Fane International loudspeakers and sister company Precision Devices has opened a new business development centre in China. Located in the Panyu district of Guangzhou, the centre is strategically situated above a shopping centre hosting many high-profile western brands and a high-speed rail link. The sales and development centre will provide an important foundation for the UK brands by further enhancing their presence whilst providing service and support for their growing customer bases.
The new business centre serves both as a sales office for Fane and Precision Devices with a boutique showroom displaying a range of the Fane and Precision Devices components, whilst providing technical application support to customers. A further goal of the centre is to develop relationships with new and existing manufacturers and suppliers by hosting technical seminars, product demonstrations and meetings.
‘Our new centre is an important investment and step for our continued growth and development in the region,’ commented Fane and PD sales director Neil Barnes. ‘It builds upon the firm foundations we have established and underlines the confidence, importance and long-term approach we attach to developing close relationships with our partners. The centre allows us to deliver close strategic support services and immediate on-hand technical support. Alongside our regional partner, Lion Audio, our focus is to add real value to our business relationships. Loudspeaker components cannot be sold on their technical data alone. We need to show the products, explain the technical benefits, assess suitability and make suggestions for optimum performance in our clients intended application and enclosure design. We also have a dedicated demonstration and listening room where we can demonstrate our sound and fine-tune to clients’ requirements. Our products need to be heard to fully appreciate the levels of performance that can be delivered. Our objective is to provide a winning advantage’.