NMK Roadshow concludes
MIDDLE EAST: For the third consecutive year, Nicolas Kyvernitis Electronics Enterprises (NMK) toured the Middle East, staging its NMK Roadshow events in Oman, Qatar and Kuwait in collaboration with Audinate. The series of one-day seminars were free to attend and delivered a range of presentations and hands-on demonstrations to attendees from varying market sectors across the region.
As the distributor had partnered with Audinate for this year’s road show, the events focused especially on Dante, with each seminar beginning with a presentation on the technology. Several other manufacturers also contributed, enabling NMK to deliver a range of presentations. Creative Communication Group (CCG) was on hand during the seminar in Qatar, with its representatives discussing the Neutrik’s Xirium Digital Wireless Audio network that it deployed at Qatar’s National Day celebrations.
‘It was the first time that I participated in the NMK Roadshow. I was impressed with the arrangements and the level of the presentations. It was clear by their level of engagement that the visitors felt that the roadshow was very educational and informative,’ recalled Per Persson, director of international sales at Williams Sound. ‘To me, it is very important to meet first hand with dealers, integrators and consultants in the region, so Williams Sound will definitely plan to participate in the NMK Roadshow again.’
A one-day Microflex Advance Certification training course was held the day after each seminar. ‘The purpose of the certification is to introduce our new technology to our partners on a personal level. We start by talking about how A/V and IT are merging and then continue with how different technologies help make our award winning MXA unique in many ways,’ explained Chant Utukian, regional sales manager at Shure MEA. ‘Let’s take Dante and our new Toroid polar pattern as an example. This approach helps the system integrators identify many factors involved in a system, where every single component is crucial for a perfect setup.’
The NMK Roadshow was hailed a success. As it continues to organise educational events in the region, the distributor notes that the sixth version of its NMK Academy will begin in April 2017 in Dubai.
‘With the fast changing pace in the A/V industry, it is important to keep one’s level of knowledge up to date,’ concluded Mr Utukian. ‘NMK Roadshow is not only about products, it’s about new technologies, standards and trends. This is why I personally think that the NMK Roadshow is worth attending for both sales and technical professionals in the industry.’