Positive figures from Sennheiser ME
MIDDLE EAST: Sennheiser Middle East has announced 20% year-on-year growth for its B2B and prosumer segments in its Q1 figures. The manufacturer puts the improvement down to ‘an increase in market confidence, greater demand for feature-rich, cost-effective solutions and renewed investment in large projects within the region’.
‘It’s no secret that 2016 was a challenging year for business in the Gulf region, but we are a little more optimistic this year, especially here in the UAE and in the verticals of broadcast, corporate A/V and education,’ said Mig Cardamone, director of sales and marketing at Sennheiser Middle East. ‘An important takeaway is that even in challenging times, businesses must continue to invest in the region to ensure local relevance and to build trust and confidence with your customers. Last year, we stuck to our plan for the Middle East by expanding our team, conducting several roadshows and training events and participating at industry trade shows. As a result, as soon as market conditions improve, we are well positioned to capitalise on new opportunities.’
The manufacturer has also seen recent success with some high-profile sales. The Royal Opera House in Muscat increased its inventory of Sennheiser wireless microphones by adding 24-channels of Digital 9000. This adds to the 16-channels of the EM 1046 wireless microphone system which are already in use at the venue. Also in the Sultanate, Petroleum Development Oman (PDO) took delivery of 45-channels of the EW500-965 G3. Meanwhile, Abu Dhabi-based broadcaster, Live HD, has specified 16-channels of Digital 9000 for its studios following an on-site demonstration against competitive offerings.