PreSonus establishes Commercial Division
WORLD: In and effort to unify its commercial audio related products, PreSonus has launched the PreSonus Commercial Division. This combines products such as mixing consoles and processors that fall under the PreSonus brand with the professional sound reinforcement products of the WorxAudio catalogue.
‘When WorxAudio Technologies became a member of the PreSonus family, I knew there would be changes,’ said Hugh Sarvis, founder of WorxAudio Technologies and chief designer of PreSonus’ loudspeaker division. ‘While the WorxAudio name may no longer be the dominant brand in terms of customer recognition, it has been a truly rewarding experience to see how our products have become part of a family with a firmly entrenched brand presence the world over.’
Coinciding with the creation of the new division comes the launch of a dedicated PreSonus Commercial Division website. This will focus on products for commercial install applications, provide detailed product information, technical specifications and materials required for producing project documents.
‘The new PreSonus Commercial Division enables us to leverage the well-known PreSonus name to boost visibility of all these excellent products,’ explained Jim Odom, PreSonus president and CSO. ‘Whereas in the past, integrators would periodically seek clarification as to what products were available to them, the new product structure resolves this. Be it a mixer, a Dante-equipped rack mixer, a power amp, or one of our many other commercial product offerings, they are all an integral part of the new Commercial Division. I’m confident this will help broaden the PreSonus brand name while streamlining other aspects of the business.’