Primacoustic updates its website
WORLD: Primacoustic has launched a new website with the aim of streamlining the user experience and customising the needs of individual users. A new blog section has been added that will be used to announce product news and highlight featured applications and an ‘extensive library of educational resources’ has been developed. The Radial Engineering’s acoustic materials division has also noted that ‘the very popular online room calculator/quote feature from the previous site’ has been retained.
‘The markets and applications for acoustic treatment continue to snowball year after year and we decided we needed to restructure our website to provide the optimal user experience. We know when a potential customer lands on our site, they need to find their application quickly and be walked through potential solution scenarios with as little fuss and distraction as possible,’ explained Steve Dickson, business development at Primacoustic. ‘Users also have immediate access to case studies and stories about installations that relate closely to their own situation. As always, a free quote feature allows users to submit their room specifics and measurements to learn more about their solution and the associated cost of materials.’