Pro Lab takes on Music Group’s Midas and Klark Teknik brands
MIDDLE EAST: Having served as the Middle East’s distributor for Music Group’s Turbosound branded products during the last year, Pro Lab has been appointed as the exclusive distribution partner for its Midas and Klark Teknik brands in the region. This follows recent news that Pro Lab has added several new companies to its portfolio, while Music Group states that the new distribution agreement forms part of its expansion strategy in the Middle East.
‘The addition of world class technology from Midas and Klark Teknik to our offering of Turbosound, is going to set the Middle East alive,’ said Farid Dagher, operations manager at Pro Lab. ‘We have witnessed the devotion that Music Group has for customer experience and revolutionary product innovation and this is what makes this relationship a must for us.'
Pro Lab plans to conduct various training seminars at its demo facility, to provide an introduction to Midas and Klark Teknik products for its customers.
‘Pro Lab have exceeded expectations for our Turbosound brand in the last 12 months and this is testament to their sheer enthusiasm for Music Group products,’ noted Simon Godfrey, senior director of Touchpoint Europe at Music Group. ‘Now with Midas and Klark Teknik in the mix, we are set for an extremely exciting partnership going forward.’
Nicolas M Kyvernitis Electronics Enterprises (NMK) served as the previous distributor for Midas in the Middle East. The new agreement with Pro Lab brings and end to NMK’s 20-year relationship with the Midas brand.
‘We are proud of the achievements we had accomplished while developing the Midas brand in the region. Our team’s hard work managed to firmly position the consoles in the install market, increasing the number of technical riders with Midas digital consoles for the tours across the GCC,’ said Constantinos Drimakis, operations manager at NMK. ‘We would like to wish the best to Midas and hope to see it further develop in the market. As for NMK, our team continues to work passionately to build the brands we represent and the brand portfolio will continue to grow organically.’