Procom takes on K-Array
MIDDLE EAST: Dubai-based distributor, Procom, has been named as K-Array’s exclusive distributor for the UAE, Oman, Qatar, Kingdom of Saudi Arabia, Kuwait, Bahrain, Yemen, Egypt and Lebanon. The Italian manufacturer has become the latest addition to a portfolio that includes professional equipment for audio, lighting, video, trussing, cables, connectors and power distribution.
Procom will use its UAE-based headquarters, showroom, workshop and warehouses as well as its network of regional partner companies to support the brand in the various territories. According to the manufacturer, its new distributor will ‘provide K-Array customers with training and after sales support along with access to ample stock levels’.
‘K-Array’s sleek compact designs bring a lot of value to audio professionals in both installations and events. We believe the market needs such a product,’ said Raja Harfouche CEO of Procom. ‘Procom will put the right support, stock availability and pricing to make the product successful in the region.’