Ciare production resumes in Senigallia
WORLD: Eighteen Sound is set to reopen the Ciare factory in the Italian commune of Senigallia. Eighteen Sound acquired the Ciare brand in 2016, prior to which the two companies had entered into a mutual business agreement in 2015 that saw the former distribute the latter’s pro audio products worldwide.
With work resuming at the Senigallia factory, it is hoped that the launch of new products aimed at the pro audio, home and car audio market segments will be sped up. It also forms part of plans to re-establish production of Ciare’s existing product portfolio.
‘The reopening of the Senigallia factory is a key step of our strategy to revitalise and strengthen the Ciare brand, making it possible to position this historical loudspeaker manufacturer on the global market,’ explained Eighteen Sound’s sales and marketing director, Giacomo Previ.
‘I am very pleased and excited about the new opportunities we can provide for Ciare to access new markets, as well as offering the evolving pro market manufacturers a broader range of solutions to their design needs,’ stated Pierpaolo Marziali, CEO of Eighteen Sound and Ciare.