Redwood installs Tryano
UAE: Dubai-based systems integrator, Redwood Technologies, has recently completed the audio installation for the Tryano department store in Abu Dhabi’s Yas Mall. The project has seen the integrator use products from Tannoy, Lab.gruppen, Biamp and Control4 to create a series of soundscapes.
‘It’s a very dynamic retail space, they’ve got a traditional style carousel, a tree house for the kids, they’ve got these huge flamboyant mushrooms and birdcages for one-to-one personal shopping,’ explained Nathan Williams, director of Redwood Technologies. ‘The space itself is interesting because it’s very different from any other large retail environment in the UAE. What we’ve done with the audio is quite significant as well.
‘Those soundscape areas are all designed to have their own audio specific to that soundscape experience. That all comes through the concierge service running the various content,’ continued Mr Williams. ‘Tryano has over 400 ceiling speakers installed. They are all Tannoy CVS4s powered by Lab.gruppen amplifiers with Biamp DSP and a Control4 front end.’
The decision to use these products was based on Redwood’s experience with the equipment. ‘High quality brands are synonymous with Redwood. We tend not to deviate from these brands,’ stated Mr Williams. ‘Clients come to us with a requirement and the solution for us is always a high-end one. Equally, Tryano is in itself a high-end retail space and they needed a system that would be reliable as it will be working for 19 hours a day, seven days a week.’
In terms of the audio design, the treehouse soundscape provided one of the most interesting challenges. ‘In the treehouse they wanted the sound of birds tweeting, but with nowhere to integrate any speakers that wouldn’t significantly impact on the design,’ recalled Mr Williams. ‘There’s a tree trunk running through the treehouse in a corner and we ended up putting the speaker on the back of that. We then used that to get the high frequencies to bounce off the windows of the treehouse and come in, disguising where the sound was coming from.’
Away from the different soundscapes, Redwood also installed the store-wide BGM system. ‘There’s the main common area around the centre and then over 50 concessions around the perimeter,’ said Mr Williams. ‘For concessions over a certain size, they have individual local sources or they can connect up to the main BGM which is playing in the central area. We are using Control4 in that environment for control, which provides an intuitive user interface. It allows us to give them an application that they can then deploy on the phones of the managers in the store so they can control their own areas.’
As you would expect, trying to meet the individual needs of so many stakeholders provided another challenge for the project. ‘Coordinating with so many different parties is always a challenge,’ reasoned Mr Williams. ‘The concessions are all managed by different people and you need to consider the needs of each of the individual soundscapes that you have to produce. The challenge is putting all of the pieces together with the interior designers, architects, owners of the concessions and all their designers, bringing them all together and bridging the gap.’
With the project complete, Mr Williams can reflect on a successful installation where Redwood was able to design a solution to meet its client’s needs. ‘We’ve been told by the client that it’s a breath of fresh air to work with somebody that cares and wants to find a solution.’