Richard Ferriday named sales and marketing director for Cadac
WORLD: British console manufacturer Cadac has announced the appointment of Richard ‘Fez’ Ferriday as director of sales and marketing. Formerly Cadac brand development manager, Mr Ferriday’s new role will see him assume responsibility for the company’s global distribution network and, now based out of Minneapolis, the North American sales and service subsidiary. He will report to Cadac technical support manager, Mitch Mortenson.
‘My appointment as sales and marketing director was a natural progression of my responsibilities as brand development manager, and was precipitated by the company owners considering it important that sales and marketing be represented at a senior management level, which has not been the case at Cadac for some time,’ explained Mr Ferriday. ‘I am looking forward to shaping all customer-facing aspects of the business, improving communications, customer service and technical support for our worldwide distributors and our audiophile customers.’
Mr Ferriday will be participating in two sessions during the upcoming AES Live Sound Expo – Theatrical Console Automation on 30th October at 2PM and Modern Digital Mixing Console Fundamentals: A Practical and Ergonomic Approach on 31st October at 12PM.