Riedel takes the Sofia Express to Cambodia’s broadcast market
CAMBODIA: As it continues to expand its presence in Southeast Asia, Riedel Communications has announced a partnership with Sofia Express in Cambodia. Sofia Express is led Alain Guay, who has more than 20 years of Cambodian broadcast sector experience, and will represent the manufacturer’s full portfolio of products.
‘Sofia Express has a long history and excellent reputation for supplying the right technologies for its customers' needs,’ explained Cameron O'Neill, director, Asia-Pacific, at Riedel Communications. ‘Given the company's technical expertise and its connection to local markets, we are confident that MediorNet and other Riedel products will quickly become a critical part of many broadcast operations in Cambodia.’
Based in Phnom Penh, Sofia Express provides sales, integration and support for broadcast solutions, multimedia systems, television graphics systems, contribution and distribution solutions, as well as storage and archiving systems. With Riedel’s systems added to its catalogue, the company will target broadcasters, production companies and infrastructure providers.
‘Riedel is known worldwide for the reliability and versatility of its products,’ said Mr Guay. ‘Working together, we will bring Cambodia's broadcasters valuable new options for signal routing and communications, in turn enabling them to realise more efficient and cost-effective productions.’