Røde Microphones' parent company acquires SoundField
WORLD: The Freedman Electronics Group, which owns pro audio brands such as Røde Microphones, Event Electronics and Aphex, has acquired surround sound recording brand SoundField from TSL Products. The purchase sees Freedman Electronics Group enter into the ambisonic audio market. SoundField is considered the forefather of 360-degree surround sound audio capture technology, having established it in 1978.
‘I’m extremely excited we have added the SoundField product line to the Group,’ enthused Peter Freedman, managing director of Freedman Electronics. ‘Røde is a power player in studio and live microphones and the world’s market leader in on-camera mics, so adding a product line like SoundField – with its unique surround sound microphones and applications – to our portfolio is a real step for the Freedman Electronics Group.’
Mr Freedman signed the agreement with TSL Products’ managing director, Chris Exelby. Freedman Electronics now assumes control over SoundField, including its existing product catalogue, which is set to continue, and branding. Support and warranty for SoundField products will now be handled by Freedman Electronics. Meanwhile, TSL Products retains the upmix/downmix processing product range, which will be rebranded.
‘SoundField created the technologies that are now benchmark equipment for capturing responsive atmosphere and a stunning sonic world,’ Mr Freedman furthered. ‘The applications for cinema, home theatre, music, gaming and, crucially, the rapidly growing virtual reality medium are astounding. Oculus Rift, Playstation, Google, Samsung, HTC, even Facebook, are all exploring and expanding their immersive VR experiences. But, to quote George Lucas, “Sound is 50 per cent of the movie-going experience”. SoundField and Røde will lead the way with immersive audio capture.’
Following the acquisition, TSL Products product director Pieter Schillebeeckx will be joining Freedman Electronics to serve as its new product development director. He will bring more than 16 years of experience in working with SoundField’s technology.
‘I’m looking forward to a terrific new challenge,’ said Mr Schillebeeckx. ‘Røde is simply the envy of the audio industry and, with Peter Freedman’s vision on both product innovation and market strategy, this is a great opportunity to develop new technologies and be part of the ongoing audio revolution that Røde is building. To be able to live and work in such a beautiful country as Australia is really a bonus.’
‘We’re proud to have brought the revolutionary SoundField microphone and processor range to its current prominence across many sectors, from live sports and broadcast events to music recording, and now to VR,’ concluded Mr Exelby. ‘It is fitting that SoundField has now found a new home with one of the world’s most innovative microphone manufacturers, where it can be developed still further, while we at TSL Products focus on our core broadcast business and invest further in the crucial R&D that will lead to the next generation of broadcast control, monitoring and power management solutions.’