Rotating LED solution comes to Charlestown Square shopping centre
AUSTRALIA: NanoLumens and Digital Place Solutions (DPS) have provided The GPT Group’s Charlestown Square shopping centre with a rotating LED solution, comprised of a double-sided 4mm portrait display and a Dynapac rotator. The product was installed for the opening of the centre’s first H&M store and comes during an ongoing internal development of the site.
NanoLumens and DPS previously offered LED visualisation solutions for GPT Group’s Melbourne Central Tower and Highpoint shopping centres. ‘Our previous experience with NanoLumens and DPS gave us great confidence that the design would be creative without exceeding our structural weight limits,’ stated Dwight Hodgetts, GPT Group’s Charlestown Square general manager.
The product was created to avoid additional, expensive structural work on the roof of the building, as Charleston Square required a design that would allow the product to be suspended in the air. ‘We created an integrated rotating solution that weights a total of 650kg,’ explained Gerry Thorley, DPS director. ‘It is 50 per cent lighter than similarly configured conventional solutions, creates a larger display surface area for sponsor messaging and is three times thinner than a traditional solution.’
Mr Hodgetts also expressed praise toward the finished product. ‘The combination of the lightweight NanoLumens technology and the new Dynapac design means that our needs were met, the existing roof is not under any additional stress and, because the cables are very fine, the display appears to be literally hovering in the atrium.’
NanoLumens vice president of strategic accounts Almir DeCarvalho also commented on the new solution. ‘We have created a next-generation integrated display/rotator solution that is significantly lighter than anything else currently available on the market. I am sure that this achievement will benefit other NanoLumens customers around the world.’