RTW appoints director of sales and marketing
WORLD: With 12 years of industry experience gained working for AVT Audio Video Technologies, Ulrike Lauterbach has joined RTW as its new director of sales and marketing. In her most recent role at AVT, Ms Lauterbach served as international sales and marketing manager, overseeing international dealers, product training and demonstrations as well as developing marketing strategies and providing project support. At RTW, she will take responsibility for all sales and marketing activities, including communications, trade shows and digital media.
‘With over a decade of experience, Ulrike brings a complete understanding of the pro audio industry,’ said RTW CEO Andreas Tweitmann. ‘Ulrike will play an important part in further strengthening RTW’s brand name globally, and she will be a critical component in helping the sales team reach and exceed their goals. She also has extensive trade show experience, which is very important as RTW attends many trade shows globally throughout the year.’
Ms Lauterbach expressed her excitement at drawing upon her prior experience and expertise in a new position. ‘I am confident that my abilities are a great match with the company,’ she said. ‘I look forward to working with the team at RTW and furthering my knowledge and experience.’