Sennheiser appoints KSA area sales manager
SAUDI ARABIA: Charbel Ghaoui has been named as the new area sales manager – KSA for Sennheiser Middle East. Mr Ghaoui is based in Riyadh and will focus on the whole of the Kingdom for the manufacturer’s systems solutions business.
‘My role is to grow Sennheiser in KSA,’ said Mr Ghaoui. ‘We are not a big team here at Sennheiser Middle East so there must be someone based there to follow up with clients, to go for meetings and to give support, especially for integrators. It is important to be on the ground in Saudi Arabia and you have to speak Arabic.’
While Sennheiser is a popular brand in the Kingdom, Mr Ghaoui believes his appointment will help the manufacturer win a greater share of the business in a competitive market. ‘Sennheiser is well-known in Saudi Arabia, we have lots of clients who have been dealing with us for a long time. But you must be near your client. The Dubai office is close, but it is not always easy to go to KSA as well. With me on the ground it will be easier to promote Sennheiser directly.’
Mr Ghaoui describes himself as a telecom and multimedia engineer with an extensive background in systems integration, audiovisual systems and home automation. ‘This will help me to promote Sennheiser with our clients and end users. I will give technical information and help with the design of the most cost-effective solution.’