Sennheiser takes training to KSA
SAUDI ARABIA: Sennheiser recently hosted a one day seminar in Riyadh attracting 45 attendees from the Kingdom’s integration market. The training had a focus on the manufacturer’s business communication tools, but also took antenna design into account.
‘I spent the latter part of the afternoon discussing antenna design which got the most interest really because a lot of the time customers fail to see the benefit of it,’ explained Ryan Burr who led the training session for Sennheiser. ‘We were able to show them what a difference an antenna distribution system can make. I hope that we will see a resurgence of antenna systems sold out to these installations in Saudi Arabia.’
Attendees at the event also found the sessions useful. ‘The Sennheiser seminar was a highly fruitful event for all participants from our company,’ said Mostafa Fath EL Bab, business development manager at IDEC. ‘The excellent presentation was very detailed and gave us a full insight into the products showcased. We strongly suggest similar programmes be held in Saudi Arabia where we can attend easily and increase our knowledge on specialised products to specify these on project proposals.’
Following the positive reaction, the manufacturer plans to host similar sessions in the Kingdom in the future. ‘I would like to do another one dedicated to broadcast,’ stated Mr Burr. ‘We see the broadcast market on the up in Saudi Arabia. Hopefully by the end of the year we will have held another seminar there.’