Shidco opens in Mashhad
IRAN: Shidco has extended its network by opening a new branch in Mashhad, one of Iran's main religious centres. The opening is the first step in a wider plan from the distributor to open permanent demonstration spaces in other parts of the country.
‘Dominating Iran’s market requires new business strategies. That includes more intimate relations with our customers,’ stated Mehdi Moghadas, Shidco’s manager. ‘In order to be in touch with our customers we have decided to open some branches in Iran’s main cities. Mashhad is only the beginning of this process.’
Mr Moghadas was also positive about the location for this new branch. ‘It allows us to meet with the market’s demands more closely and to plan for major installation projects in Iran. Mashhad is the second largest and the main religious city in Iran. It has Iran’s most important holy shrine and hosts the main religious ceremonies of the country,’ he explained. ‘In the field of installation, we are already doing one of the major projects in Mashhad, Padideh Shandiz city. There are some further projects coming in the near future and having a branch there would increase the possibility for us to take over and manage these projects.’