Shure MEA takes training to the region
MEA: Shure MEA has highlighted its commitment to customer education with a series of training sessions and roadshows around the region. The manufacturer has used the events to deliver training to its customers from the UAE, Lebanon, South Africa and Egypt.
The first session was as part of the NMK Academy and took place in Dubai’s Hard Rock Café. This event saw around 90 people learn about the manufacturer’s wireless technology as well as its A/V conferencing equipment. This was followed by a seminar for the Lebanese systems integration community held at the Key Hotel Beirut in partnership with Amac. The crowd of 25 was treated to a session on networked audio conferencing solutions.
A three city tour of South Africa organised with its distributor, Wild & Marr, was next on the agenda for Shure MEA. With stops in Johannesburg, Durban and Cape Town, around 145 participants went through the manufacturer’s Wireless Mastered Digital course.
A final workshop was held for the Egyptian audio industry in partnership with Audio Technology. The event attracted 25 attendees and covered A/V conferencing solutions and the fundamentals of wired and wireless.
‘The MEASA region provides huge potential for manufacturers to showcase their solutions and be part of the region’s economic developments,’ said Shure MEA director of sales and marketing, Chicco Hiranandani. ‘That said, manufacturers have a greater opportunity to contribute to the knowledge base of the market and identify new product offerings for long term growth.’
The manufacturer is planning to host more sessions in the region in the near future including training in Kenya and another South African tour.