Sonic Wave opens for business
UAE: Sonic Wave has become the latest distributor to open its doors in Dubai. The company will represent brands from the Adam Hall catalogue, including Gravity, Cameo, LD Systems, Defender and Palmer DI boxes as well as serving as a dealer for Paxt for the likes of QSC Pro, Akai, Focusrite and Novation. Finally, it will also be a reseller for manufacturers such as Sennheiser.
‘In a lot of places they are just interested in selling you the stuff, not guiding you down the right path for what the products are,’ said Sonic Wave’s Ruckie Jay. ‘Our whole philosophy is working with the right products. We don’t want to open a shop, put as much as we can in there and try and sell it. It’s about doing what we know is the right thing.’
The new shop has been a long term project and it was just as important for the space to be correct as it was to have a good portfolio of brands. ‘We wanted a place that not just suits the need of having a shop, we wanted to have a space where we could offer the technical knowledge while also being able to demo equipment and showcase the product range,’ explained Mr Jay. ‘It’s somewhere for clients to come but also DJs musicians and people on the ground level of the industry.’
The new shop and its associated studio has opened on the ground floor of the Al Fajar building in the Al Garhoud area of Dubai.