Soundlok announces Tecnare distribution agreement
CHINA: Soundlok recently held a media conference in Guangzhou at the Nikko Hotel to announce its appointment as the exclusive distributor for Tecnare in Mainland China, Hong Kong and Macau. Tecnare is a subsidiary of Exel Acoustics SL and manufacturers loudspeakers, amplifiers and digital processors, while Soundlok possesses relevant experience as a distributor and dealer for brands and products including TOA Electronics, Soundcraft’s Signature-MTK console and Shure’s QLX-D digital wireless microphone system among others.
In attendance at the conference were Soundlok’s general manager, Jie Xianglu, brand director Michelle Lu and Exel Acoustics CEO Antonio Oliver Ferrandez. Ms Lu served as the event’s host.
‘We will build a brand new platform by using the most advanced and scientific marketing techniques, offering true and honest service to our customers,’ declared Mr Jie during the conference. ‘We are going to use different Tecnare products to target different market segments. Tecnare is a brand that has solid foundations with a history of more than 30 years and many references across the world.’
‘Soundlok will use a comprehensive marketing campaign to quickly promote the Tecnare brand to the whole of China,’ added Ms Lu. ‘This will include the use of Tecnare references and product introductions, and the delivery of information to the market via tradeshows, roadshows, magazines and websites in a timely fashion to the end-user market.’
Mr Ferrandez has been doing business in China for more than 20 years and has witnessed plenty of change in the country. It was therefore important to him that Tecnare find the right distribution partner in the region. ‘Soundlok is a company full of people with a lot of pro audio experience,’ he said. ‘However, it is also a young company, with young people full of energy that love what they do. This provides the perfect mix. Soundlok guarantees that Tecnare will be represented in a very professional way. We are sure that both companies working hand in hand will soon set the standard in the Chinese pro audio market.’