South African success for Hear More Tour
SOUTH AFRICA: The South African leg of PMC Speakers’ Hear More Tour of seminars has been declared a success. The tour, which was run in conjunction with the manufacturer’s local distributor Benjamin Pro Audio, offered four seminars in two cities with stops at Digital Forest Studios Cape Town, Academy of Sound Engineering Cape Town, Howard Audio Johannesburg and Academy of Sound Engineering Johannesburg.
‘We kept the events small to medium and limited each event's tickets to what each venue could hold,’ explained Benjamin Pro Audio’s Jacob van der Westhuizen. ‘We wanted to create an environment where the speakers could be heard in a good room. So we had between 15 to 40 people depending on the venue.’
‘The sessions were eagerly attended by people of all levels in all disciplines – professionals, enthusiasts, hobbyists and students, including musicians, producers, engineers, and mastering and postproduction specialists,’ furthered PMC’s export sales manager, Chris Allen. ‘We covered a range of topics from speaker design, benefits and disadvantages of those various speaker types, PMC’s unique Advance Transmission Line technology, explored what professional monitoring means for different applications, and of course we spent a lot of time having fun playing back some great music throughout.’
‘We also had various topics covered by guest speakers,’ added Mr van der Westhuizen. ‘At the Digital Forest event in Cape Town, Troye Lilley from Troye Lilley Mastering (a PMC user) gave an insight into his mastering process, addressed various issues that he deals with in mastering, and his general thought process in mastering. At The Academy of Sound Engineering in Cape Town, I spoke about acoustics and the advantages of proper acoustic treatment. I also addressed some acoustic myths and gave the attendees some DIY advice on how to improve their own rooms. At Howard Audio in Johannesburg, Rogan Kelsey from Kelsey Mastering also gave an insight into his mastering process, focusing more on psychoacoustics and the important role it plays in delivering good masters to your clients. I spoke again at Academy of Sound Engineering Johannesburg on acoustics.’
While South Africa is not the most common destination for training tours, Mr Allen believes that it is an important market to visit. ‘Despite the South African pro audio market being commonly overlooked by many companies, it is a very healthy market with a growing music and pro audio scene. There is top-notch music and audio quality coming out of the region, the engineers and producers are just as talented (if not more) than the typically revered US and European markets,’ he reasoned. ‘Furthermore, South Africa is much hungrier to hear more about high quality audio products and solutions due to the lack of exposure that compared to what more common markets regularly receive. Couple that with a solid and growing economy, and a positive changing political and social environment. Now has been the perfect time to visit South Africa to keep up the great momentum Benjamin Pro Audio has already started.’
Following the tour, both the manufacturer and the distributor feel it has been a worthwhile process. ‘We had a lot of people showing interest in the brand and there was a lot of education in Chris’ PMC presentation. I feel that everybody who attended learnt something,’ reflected Mr van der Westhuizen. ‘For many people in South Africa it was an opportunity to hear a very high-end set of monitors, we encouraged people to bring their own mixes to see how they translate onto the monitors. Over all it was a great tour. It certainly created camaraderie between the attendees and was a great networking event for them too. It is something that we need more exposure to in SA.’