Stage Tec’s new corporate identity
WORLD: To reflect a recent ‘strategic realignment’, German manufacturer Stage Tec has unveiled a new corporate design, complete with new logo and slogan. The new corporate identity is described as making reference to ‘the professional use of audio equipment’ in addition to delivering an objective, clear and serious design.
The company logo remains much the same in its basic structure to maintain brand recognition, although it now employs a square shape and colour scheme of dark blue and white. The colour scheme will be mirrored across all of Stage Tec’s branding going forward and supported by additional colours that will be assigned to accent different functions and ranges, for example, highlighting different types of product in catalogues and online.
Meanwhile, the new company slogan, Excellent Audio, has been produced to underscore the manufacturer’s intentions and objectives, such as the development of products with the best audio quality, maximum operational reliability and leading innovation.
‘Following Stage Tec's restructuring, it is only logical to make this development clear in our corporate identity,’ said Stage Tec managing director, Dr Helmut Jahne. ‘The new corporate design will unify our image and improve recognition. This will further strengthen the Stage Tec brand and position us in relation to our competitors.’