Strong attendance despite the rain on the opening day of PL&S Shanghai

Strong attendance despite the rain on the opening day of PL&S Shanghai

Published: ASIA

CHINA: Messe Frankfurt GmbH director of fairs, Michel Biwer, pointed to the ‘driving force of digital audio networks’ in his opening address at Pro Light & Sound Shanghai, although visitors may have been more concerned with the driving force of heavy rain, which signaled the opening of the 14th edition of the show. As with previous years the PL&S side of the show has always had to work hard to distinguish itself from its bigger, bolder and most definitely noisier older brother, Music China, and this year the organiser was certainly making a concerted effort to ensure a comprehensive offering of additional ‘pro’ events, seminars and forums to complement the show floor exhibits.

Outside there were two extensive outdoor demos taking place between the rain showers with the Sound of China line up including Audiocenter, ZSound and Tasso whilst the trussing on the Sound of the World area displayed KV2, Verity, Next-proaudio, TW Audio and Coda amongst others. An inaugural Recording and Production Zone had been set up and in meeting rooms dotted between the halls, VPLT International Audio Training courses were being held. Vision X network talks from industry figures such as DPA Microphones’ Francis Lai, Tony Andrews from Funktion One and Hippo Feng from RedX Audio were scheduled over the first two days whilst, for those willing to brave the weather and the inevitable associated traffic jams offsite, the Shanghai International Film and Television Technology Forum brought speakers together from Adamson, SSL and Genelec to name but a few.

Back within the large SNIEC compound, the Soundking Group had taken the bold step of booking a large, prominent marquee outside the entrance to the main audio halls for the first time, enabling it to accommodate both the burgeoning portfolio of products and services now under its wing as well as a dedicated cinema demo area. Under cover, visitors could get hands on with the CDC6, 7 and 8 Cadac consoles, peruse the Studiomaster and Carlsboro displays and take a look at the Soundking DM20 compact digital mixing console alongside the launch of the DB20P 600 rack mount mixer. Also in the marquee were the Gravis, Sequenza 5 and Nomos speaker ranges from Kling & Freitag courtesy of MYC China, the local distributor of Cadac and K&F.

Foshan-based manufacturer SAE Audio has been a longstanding exhibitor at the Shanghai show and was taking the opportunity to introduce a new range of Class-D amplifiers aptly named the Suitcase series on its booth. As market development manager Josep Maria Sans explained, ‘This is one of the three major shows we exhibit at each year and it’s good for us as it’s very focused on the entertainment sector. We’ve had a great reaction to the new amps; they’re a new concept visually and very different. Visitors are used to seeing a two or four-channel amplifier but not a modular amplifier with a back up solution. It’s certainly caught people's attention!’

Kerstin Mischke from German monitor manufacturer Eve Audio was at the show supporting its distributor Central Music Co, exhibiting in one of the more decibel challenging Music China halls. ‘Although it’s my first time at the show, our distributor has been coming for years and believes that it’s an important show to have a presence at,’ she said. ‘We’ve got the full line up of products here along with a dedicated Eve demo area upstairs on the booth. Central Music has been with us since we started the company just over five years ago and they are doing a great job here in China.’

PL&S Shanghai continues until Saturday 29th October at the SNIEC and is scheduled to return to the same venue next year from 11th-14th October 2017.

www.prolightsound-shanghai.com

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