Sun & Sands Sports Mirdiff gets curved LED
UAE: The Sun & Sands Sports store in Mirdiff City Centre has been upgraded with a new A/V setup in line with the company’s other outlets. This project once again fell to Dubai-based systems integrator, Omnix, and provided the opportunity for a first installation of Dynamo LED’s curved screens.
‘This is because it’s the first proper curved LED screen in Dubai, not just using cabinets that are angled to make a curve but the panels themselves bend every 250mm thus creating an in-depth and immersive experience,’ said Omnix special projects manager, Adrian Goulder. ‘It draws customers in from outside and is a real visual delight for shoppers in store to showcase the latest products, and also live stream events in store and sports games such as football and basketball.’
The screen itself is a 3.9mm pixel pitch LED with a 7.5mm curve every 250mm. ‘When I designed the store I asked myself how can we stick to the same design, keeping in line with the SSS 2.0 look, but give it a fresh feel that pushes what is physically possible and also knock down the four walls of the few screens that people normally see in a retail environment,’ recalled Mr Goulder. ‘It’s a mind-set that drives me personally. I believe it is a strong backbone for Omnix and a key reason why we are so successful and people keep coming back to us.’
Alongside the Dynamo screen, Omnix also installed JBL speakers for the store-wide BGM while the football trial zone has Meyer Sound loudspeakers and Christie projection. The main challenge for the integrator was the timescale for the project.
‘Build time was always an issue due to this store being a high earner for Sun & Sand Sports so closing the store needed to be kept to an absolute minimum,’ explained Mr Goulder. ‘Omnix completed the install in just six weeks. This was a real feat in itself.’
With the store now open and trading again, the special projects manager reflects on a successful project for the integrator. ‘I’m ecstatic with the results. People from all over the A/V industry and retail are amazed at the design and build of the store,’ he stated. ‘It’s not just “flashy”, it’s a sales tool and one that works brilliantly.
‘The client is very pleased with the design and install from Omnix,’ continued Mr Goulder. ‘It’s another string to Sun & Sand Sports' very powerful bow, adding a fantastic retail space in one of Dubai’s largest malls.'