Swee Lee takes on ADAM’s pro audio portfolio
SINGAPORE: Swee Lee Holdings is the new exclusive distributor of ADAM Audio’s pro audio products in Singapore. The distributor and reseller started life as a retailer in 1946 and today supplies pro audio equipment and customised audio and video solutions to customers across Asia.
‘Swee Lee is all you look for in a distribution partner,’ said Melanie Becker, international sales manager at ADAM Audio. ‘They are dedicated to their brands, have superb technical knowledge and service attitude, their approach to the marketing and the modern omni-channel environment is outstanding and they have more than 70 years of experience in this field.’
Swee Lee managing director Meng Ru Kuok looks forward to a long and fruitful relationship. ‘We are delighted to be welcoming ADAM Audio’s pro audio range to our line-up of exclusively distributed products in Singapore,’ he said. ‘There truly is global recognition for the quality of ADAM’s products, in line with Swee Lee’s commitment to continuously bring the best products to our customer base.’