Syntec takes on full beyerdynamic portfolio
AUSTRALIA: Synchronised Technology Pty Ltd (Syntec) has been appointed as the ‘authorised import and distribution partner for the full portfolio of beyerdynamic products’ across Australia and New Zealand. The distributor was formed earlier in the year by managing director Michael Sloss, the former director of Syntec International which was acquired by Sennheiser in 2013. Upon establishing the new Synchronised Technology, Mr Sloss revealed an initial distribution agreement for beyerdynamic’s catalogue of consumer headphones and professional headsets and the new appointment sees that agreement extended to cover the manufacturer’s microphones and all other products.
The existing arrangement saw Hills continue its distribution of the German manufacturer’s range of conferencing, wireless and wired microphone solutions. However, the expanded distribution agreement with Syntec supersedes this. The team at Syntec has more than 40 years of experience in representing the professional and consumer products of major audio equipment manufacturer’s such as Sennheiser.
‘Being appointed the authorised import and distribution partner for the full range of beyerdynamic products in both Australia and New Zealand gives us the opportunity to utilise our long-term knowledge and understanding of the markets to secure continued growth across numerous business segments,’ enthused Mr Sloss.
In addition, Mr Sloss also announced a strategic partnership that has been set up between his company and Ingram Micro’s Australian and New Zealand divisions. ‘It is with great pleasure that we take this opportunity to announce that Syntec has formed a strategic partnership with Ingram Micro Australia and New Zealand to be the official distribution partner for several of beyerdynamic's installation and conferencing microphone product lines that align with Ingram’s strategic approach to both complete installation and integration solutions,’ Mr Sloss said. ‘Ingram's knowledge of the of the Australian A/V and IT industry, their infrastructure, supply chain capabilities and dedicated A/V sales and product management team, make them a perfect channel partner for the installation and integration arena.’
‘We are extremely excited to be involved with this strategic alliance with Syntec and beyerdynamic,’ furthered Andrew Upshon, general manager, professional A/V ANZ at Ingram Micro. ‘We look forward to introducing these high quality products to our customer base and further strengthening the development of the beyerdynamic range in the region.’