The AMWA Labs initiative begins
WORLD: The Advanced Media Workflow Association (AMWA) has launched the AMWA Labs initiative to complement its existing Networked Media Incubator project. The new initiative will initially seek to employ data centre and streaming technologies to explore a ‘cloud fit’ approach to networked media.
AMWA Labs will reportedly provide those that take part with the opportunity to learn how discovery, transport and compression will work, while also examining the security of media content throughout an entire workflow, from start through production and distribution. The initiative’s findings will be taken under consideration, providing input, to the Networked Media Incubator project. The NMI project looks to identify the practical implementations and development of the Networked Media Open Specifications (NMOS).
‘Effective communication with both end users and their suppliers are needed to make an activity of this type possible - and that’s one of our strengths,’ said Brad Gilmer, AMWA executive director. ‘Our goal is to further expand the NMOS toolbox to satisfy the rapidly evolving business needs of the media industry.’
AMWA Labs findings will be shared with AMWA members during the AMWA Basecamp in the lead up to NAB 2017. The AMWA is participating in the Joint Task force on Networked Media (JT-NM) as well as providing a ‘joined-up approach’ to other trade associations.
Those interested in joining the AMWA Labs are advised to email Neil.Dunstan@amwa.tv.