The industry is changing and so are we
ASIA: In recognition of the changing technological and economic landscape, Blank Canvas Publishing is expanding the remit of its respected publication Pro Audio Asia. Throughout its 15-year history, the magazine has been covering all aspects of live events, installation, broadcast, recording and postproduction but the emphasis has always been on sound. This focus has now been increased to allow the publication to bring its expertise to other areas of the industry. This growth in coverage is significant enough to warrant a name change and from September 2017 Pro Audio Asia will become Pro AVL Asia.
The new title acknowledges that working engineers and technicians in our industry are often required to multi-task in order to get the gig. Operators need to understand all aspects of the job – audio, lighting and video – and as such the magazine needs to inform, educate and entertain these multi-disciplined readers.
The new name also provides the opportunity for enhancing Pro AVL Asia’s digital footprint. Historically, the magazine has always shared a website with its sister publications Pro AVL MEA and Worship AVL. However, the new expanded focus provides the opportunity to create a dedicated portal for the audio, video and lighting community throughout Asia – www.proavl-asia.com.
While the new site will include all the news, education and products articles that regular readers have become accustomed to, as with the magazine this will be expanded to cover the wider remit of the new title. But this is not all, the platform will also be home to a wide variety of new content. For the first time, application, business and technology features from the magazine will be available to read online. In addition to this, video content covering everything from new products to how engineers are using them in the field and business leader interviews to trade show reviews will be a major part of the offering.
Together, the new magazine and online platform will provide everything that professionals working in the regional industry and beyond need to stay up-to-date with the ever-changing technology landscape.