UAE’s pro A/V market diversifies, grows and thrives
UAE: As the first edition of Pro Light & Sound Middle East approaches, trends in the region point towards continued growth for the A/V industry. The international trade show takes place from 31st October to 2nd November at the Dubai International Convention and Exhibition Centre and will bring global technology suppliers, showcasing new products, together with key clients, such as rental companies and event organisers.
Global market research organisation, Euromonitor International (EMI), estimates that the pro A/V industry in the UAE is currently worth US$656.2 million, with 50 per cent of the market share accounted for by the rental companies and event organisers in the region. This is reportedly due to frequent investments by these organisations into the latest equipment every three to five years.
With market growth predicted to continue following recovery from an 18-month slowdown that came as a result of a drop in oil prices, EMI calculates that the A/V and lighting sector in the UAE will rise to US$707 million by 2018. The research states that economic growth, an increase in tourism as well as large-scale projects such as the Louvre Museum in Abu Dhabi and Dubai’s Mohammed bin Rashid City have facilitated the upward trend that the industry is currently experiencing. Adding to this is the government sector, which is currently seeing investment in the expansion and upgrading of its infrastructure, including at airports, metro stations, cultural and religious institutions, all requiring fixed professional A/V installations.
‘With market trends indicating the demand for pro lighting, sound, and audio equipment is heading in the right direction, we’re delighted to present an annual platform of ground-breaking products dedicated to the entertainment industry,’ noted Ahmed Pauwels, CEO at Pro Light & Sound Middle East’s organiser Messe Frankfurt Middle East.
Over 70 per cent of the exhibition space has been reserved at Pro Light & Sound Middle East already, with Harman Professional distributor, GSL Professional, the latest to confirm its appearance on the show floor. GSL will be conducting training seminars at the event in addition to its product launches.
‘The Middle East is committed to diversifying its economy and hospitality is right at the top of the government’s initiatives,’ explained GSL Professional Middle East’s general manager, Sam Brandon. ‘As one of the world leaders in hospitality A/V, Harman is positioned perfectly to meet the needs of this growing market. There are so many new products being released ensuring that the investment made in these markets is well spent.’
In addition to the GSL and the show’s founding partners, Sennheiser and Martin Professional, the likes of Bose Professional Middle East, Monacor International, Bosch Communications and Adam Hall will all be exhibiting at Pro Light & Sound Middle East. ‘Integrated systems, or installed sound, has been the biggest growth segment, specifically the conference and translation business,’ said Sennheiser Middle East’s director of sales and marketing, Mig Cardamone. ‘We have had a significant amount of success in the hospitality and broadcast sectors in particular.’
Pro Light & Sound Middle East is currently expected to showcase over 40 exhibits and will also feature an outdoor demonstration area named Stage On. ‘At Pro Light & Sound Middle East, we’re providing a highly interactive networking, developmental and sourcing platform, where the world’s premier brands will present their latest product lines, from stage lighting and DJ equipment to special effects and multimedia, or audio and A/V systems to infrastructure and furnishings,’ concluded Mr Pauwels.