Vietnam gets acquainted with Axiom
VIETNAM: Hot on the heels of becoming a Proel appointed distributor, Viet Thai An Trading Co Ltd held a seminar and product demonstration in Hanoi, showcasing the Axiom professional loudspeaker range. Run by Proel technical sales support engineer, Daniele Massaccesi, the event followed a format that has proven successful in introducing the Axiom brand to new markets.
The first two days comprised the seminar, which saw over 40 guests from the region’s events and rental companies attend. The first day consisted of training internal sales and technical support staff as they were introduced to Axiom products. During the second day, the whole Axiom catalogue was presented, as well as solutions for how the systems might be best used to counter problems faced in mobile and permanently installed sound reinforcement.
The live product demonstration took place outside at the Cultural House of Thanh Xuan District on the third day, enjoying an attendance of more than 400 people from across the country. Two main PA setups were displayed during this demo – a line array system formed of six AX2010A dual 10-inch elements and SW218A subwoofers, and a compact line array setup made up of a couple of AX2065 passive elements and AX2065 powered elements, with two SW125A subs per side.
‘Many more people came to the demo than we expected, and we are confident that exposure to the Axiom systems and products will translate into results,’ said Mr Trung, director of Viet Thai An Trading Co. ‘We have signed seven contracts already and expect many more in the next few months. We had some excellent feedback from customers who have now learned the key points of difference, and how to install and use Axiom loudspeakers in professional applications as a result of the seminar.’
‘Viet Thai An Trading Co is the perfect partner for us,’ explained Gabriella Di Giminiani, export area manager for Proel. ‘They immediately understood the value of our products and have been successfully explaining them to their customers. With them I am sure that Axiom will gain the right positioning in the Vietnamese market. The results in terms of sales are already so incredibly positive.’
‘These kinds of seminars and product demonstrations are very important to affirm ourselves in the Vietnamese pro audio market, and we are very grateful to Proel for the resources they have provided us,’ concluded Mr Trung. ‘For us this event has been a big success. Although we are a young company, we are growing fast with more than 15 staff spread across sales, purchasing, marketing and PR, after-sales service and warehousing.’