Genelec Japan opens in Tokyo
JAPAN: Finnish studio monitor manufacturer, Genelec, has announced a new joint venture with Japanese studio technology supplier MI7 Japan, resulting in the establishment of Genelec Japan. Based in Tokyo and led by managing director Kanji Murai, the Genelec Japan office will be responsible for the promotion, distribution and support of the manufacturer’s products and services throughout the country.
‘Japan has been an essential part of Genelec’s DNA since the company was founded four decades ago,’ commented Siamäk Naghian, Genelec managing director. ‘We have been honoured to enjoy a close relationship with many of Japan’s very knowledgeable audio professionals, all of whom have served as inspiration for Genelec product development, our company philosophy and our standing as a brand. The launch of Genelec Japan is a natural extension of that friendship and a wonderful opportunity for us to be even closer to a market that we respect very deeply.’
‘We are delighted to team up with Genelec – a unique, innovative and highly trusted company with great respect for its customers,’ added Seiji Murai, managing director of MI7. ‘This close partnership will allow us to expand the leading audio monitoring brand’s presence and operations across all segments, especially for new and exciting applications. Our local-market and cultural experience as well as our network of dealers will enable us to provide broader and better support to Genelec customers, spurring new growth in Japan. We are enthusiastically looking forward to this exciting relationship.’
The announcement also changes the relationship between Genelec and its long-term Japanese distributor, Otaritec. Otaritec will now work with Genelec Japan as a sub-distributor.