Ohm picks a partner in Himachal Pradesh
INDIA: Continuing with its strategy of striking up local channel partnerships across India, Ohm (UK) has appointed SRV Infratech for the state of Himachal Pradesh. SRV's primary focus is home automation and will therefore be introducing Ohm’s premium home theatre solutions to the market, while also building upon the manufacturer’s pro audio business in the region.
‘SRV Infratech have a great team and understand the essentials required to pitch in a luxury brand,’ said Kappil Ghosh, regional sales manager at Ohm (UK). ‘Their access to the home and pro verticals in the region is extremely strong and with Ohm’s rep amongst the integrators, this could be a winning combination.'
SRV director Rakhi Sharma explained that the agreement with Ohm would open up new opportunities for his company. ‘We are in the process of setting up a dedicated team and experience centre for Ohm, to enhance customer experience,’ he said.
Vivek Sharma, also a director at the Panchkula-based company, added that he looks forward to building a strong network of Ohm customers, integrators and service providers.