Renkus-Heinz appoints Norbert Bau as Middle East sales representative
Renkus-Heinz has appointed Norbert Bau as its sales representative for the Middle East, with immediate effect. Based in Dubai, Mr Bau has worked closely with Renkus-Heinz for the past four years as part of its Middle East distribution network.
Prior to working with the Renkus-Heinz brand, Mr Bau had spent six years in Southeast Asia and the Middle East running the broadcast section of Klotz Digital Asia, building high-level contacts in the region.
‘We have been working together for nearly four years and the relationship became stronger and closer with the success of the Iconyx product line in many very prestigious locations including major airports and auditoriums,’ Mr Bau commented. ‘At the end of the day, we found there is a fantastic chemistry between us and, for me personally with a background as a professional sound engineer, the opportunity to meet new acoustic challenges with Renkus-Heinz, and in particular a product as innovative as Iconyx, was unmissable.’
He has now joined the company to help build on the strong growth for Renkus-Heinz in the region.‘Technically, Renkus-Heinz is well ahead of many competitors, especially in the field of digital beam steering and Ethernet-based loudspeaker control-systems,’ he added. ‘More and more systems integrators are realising the benefits of the new technology and how it can deal with acoustically complicated rooms, auditoriums, conference halls, large opera halls and so on. It’s great when you demonstrate a system to a new customer and every time the reaction is one of amazement. I foresee a very strong future for the brand and I’m excited to be part of it.’
Renkus-Heinz export sales manager, Karl-Gustaf Kahlau commented: ‘In a relatively short period of time, our sales and engineering team have established Renkus-Heinz in the Middle East as the preferred brand in many advanced and demanding installations. Bringing Norbert on-board is a natural evolution to further boost our success in this region. Now through Norbert’s expertise and with him joining us as our Dubai-based sales representative, we are able to provide our devoted customer network with local sales know-how and even shorter response-time; benefits which we anticipate will bring our clients closer to us and feel even more comfortable in the promotion of our systems.’
Published in PAME Appointments May/June 2010